I love Sonia Rykiel, and her diffusion line Sonia by Sonia Rykiel. She set up her first boutique on the Parisian left bank in 1968 and has been designing perfectly chic and french-inspired clothes ever since. I love how playful her clothes seem, yet not too childish either. When I was in Paris, I visited Printemps and drooled over her clothes and wished that I had enough money to buy something so that I could say I bought some Sonia Rykiel from Paris. I didn't, but I still get really excited when I see her new season stuff. One of the great things about her is that it doesn't seem out of reach - you can be inspired by her and appliqué your own old sweater, add a lot of bows to a stripy t-shirt, or some sequins to an old sweater, for your own slice of Parisian chic.